SAPPO Ramen brings Sapporo-style ramen to Zurich. At allink, I was involved in developing the branding for the new restaurant in Kreis 5. The goal was to create a distinctive, urban identity with high recognition value. The design picks up on visual codes from Japanese ramen bars and translates them into a striking, contemporary brand world. Bold typography, strong color contrasts, and a visual language inspired by the vibe of Southeast Asian cities ensure a consistent appearance across all touchpoints.